In this Digital Marketing guide you’ll learn how to select the right marketing technology.
COG Digital Agency Sydney are experts in marketing. Our skilled professionals focus on building brand equity and ensure that campaigns deliver against our clients brand image.
Delivering on omnichannel brand experience for your customers require marketing technology that can automate processes, personalize interactions, and coordinate actions.
Marketing Strategists have a critical role in navigating the global digital environment of more than 2,000 marketing-technology providers to create appropriate solutions that deliver the most effective customer experiences.
They effectively act as a bridge between the customer experience and digital marketing.
A key element of managing a capable digital marketing plan is building systems and processes that have the flexibility to work with bigger platforms that are becoming more dominant, such as Adobe or SalesForce, as well as point solutions that are constantly introducing innovations.
That requires inhouse savvy and a broader view of the future, plus the internal culture to embrace technology and invest in the future.
Making sure your company systems have enough flexibility to hook into both current and emerging technologies, which will only become more important as the Internet of Things (IoT) drives mainstream, which by the way is not as easy as it sounds.
Although “winning” marketing technology isn’t necessarily what’s best for an organization. We need to use technology that is understood and embraced.
For example, an overriding consideration may be how well a particular solution integrates with legacy systems or how well it meets specific requirements. It’s up to the business to ‘feel out’ which platforms will likely be a marketing paradise for your business. Just remember that it is not just the social media site that you have to check, but the compatibility it has for your business.
For instance a global technology original-equipment manufacturer set out to create a personalized content-delivery system across all touchpoints.
Beginning with a clear vision of its ideal customer-delivery needs, it defined key performance indicators, outputs, and levels of personalization, and then it set out to assemble the technology that could do it.
But it also needed a solution that could play nicely with the company’s many legacy systems and would also be easy for a large group of global marketers to implement and manage day to day.