Mobile Marketing

COG Digital Agency Sydney Design Mobile Responsive Websites and Adaptive Websites to work across all Apple, Android Mobile and Tablet Devices.

Mobile

The popularity of handheld digital devices forces our website developers to be forward thinking in their approach to the design and development of Mobile Responsive Websites.

What Is Mobile Marketing?

COG Digital define mobile marketing as a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

In todays contemporary society, smartphones have changed the way that consumers interact with brands and make purchasing decisions. To conduct a successful digital marketing campaign, you must carefully consider the implications it may have to your mobile users.

I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you’re not implementing some kind of mobile marketing strategy, you’re already trailing behind! This year Google announced that they will now be scanning websites mobile views to determine their quality scores. This is a huge sign that the mobile phone era has arrived.

How Does Mobile Marketing Work?

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Why Use Mobile Marketing?

As our society becomes more accustomed to receiving and reviewing information on their handset of choice than any other device, it demands that websites are developed to be adapted for both desktop and mobile devices of all screen sizes.

Ensuring the website fits different screen resolutions is an essential factor during our website development processes. COG Digital drive hard with our clients in delivering a positive User Experience (UX) via an intuitive and easily navigated UI (User Interface).

The COG Digital approach to building superior mobile websites and mobile digital experiences is to remain conscious of fundamental factors such as the removal of technologies which are not device friendly (i.e.: Flash), and to consider the user environment and their internet connect, speed and the media in which they are trying to view. The same methodologies, techniques and approach we use in building traditional websites, is now applied how COG digital build mobile websites. We also ensure activity such as Social Media is easily integrated.

For many of our clients, mobile is the primary digital channel for their Business.

Types Of Mobile Marketing

COG Digital are experienced in Mobile Marketing and offer our clients a variety of solutions depending on your industry, target audience, and budget.

App-based marketing: Simply put, this is mobile advertising involving mobile apps. Although 80% of mobile time is spent engaged with apps don’t worry, you don’t need to develop your own app. At COG Digital we use services like Google AdMob and Facebook’s Mobile Promoted Post Ad’s to deliver our strategic mobile marketing campaigns.

Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. This can be an ideal for businesses that only want their mobile ads to appear when users are within a 1-mile radius of their business.

Mobile search ads: COG Digital are experts in Google Search Ads. Mobile Search Ads are built for mobile, often featuring extra add-on extensions like click-to-call or maps.

Mobile image ads: Image-based ads designed to appear on mobile devices.

SMS: SMS marketing involves capturing a user’s phone number and sending them text offers. This can offer increased value to businesses as it keeps the consumer on device.

In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.

Above are the areas in which we assist our clients in understanding what sort of Mobile Marketing and Website solutions COG Digital offer. To learn how we can assist your business and brand achieve online success via mobile and tablet devices, contact COG Digital today (02) 9523 6007.