Content Marketing

COG Digital are Sydney’s Content Marketing experts. Our team strategically implements digital content to perform as a key driver of our clients online success.

Digital Content

A COG Digital campaign communicates values, ideals, insights and stories – we’re commercially savvy builders of online content marketing campaigns.

What Is Content Marketing?

Content Marketing is used by leading brands. Simply put, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing goes further that just pitching your products or services. With content marketing you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. By doing this you can elevate your brand while simultaneously increasing brand awareness and brand recall.

How Does Content Marketing Work?

At COG Digital, we approach content development and design with consideration to the management requirements and the key objectives in which the content needs to meet. We know that content will only perform optimally within a strategic framework if it supports the broader brief. Part of our methodology in content marketing and analysis is to understand how the content is performing during the campaign – we’re also proactive in community support.

All COG Digital marketing content is built to spec and brief, and our digital designers pride themselves on creating bespoke and original works of art. While we’re experts at filling up websites with banner sliders, photos, videos and text content, we also produce online advertising content such as med recs and leaderboards for the Google Display Network and all Social Media channels. Our digital design studio can also produce animation3D Rendering, Photomontages, GIF Graphics, and kinetic text designs. We approach all our clients projects with passion, pride and creativity.

COG Digital is supported by COG Strategy and COG Design when designing digital content. Having this skill set for for all our work ensures a forward thinking approach using key insights from research ensures our work pursues premium results for our clients.

Why Choose Content Marketing?

COG Digital knows that content marketing is important for your businesses bottom line and also your customers.
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

But how does content marketing achieve this?

Content marketing helps your business by found by the right people
Consumers in your target market are asking questions and looking for information via search engines like Google, and you want your business to be at the top of the search results. Answering people’s questions via blog posts, e-books, videos, and other content assets or having people engage with your content on Social Media channels is a key way to make this happen. COG Digital are also experts in Social Media Marketing.

Content marketing builds your business an interested and engaged audience
Your content is only as valuable as its ability to attract audience members and compel them to engage with your business on an ongoing basis. This is why quality content is so important! You want consumers to become subscribers, customers, evangelists, or, ideally, all three. Once you have an addressable audience, your content marketing efforts can help to increase sales, gather customer insights, and transform your ardent followers into brand advocates.

Content marketing helps your business acquire new customers
Generating revenue is a key goal for many marketers and business owners. Content marketing can be a powerful force when correctly harnessed.  When you build an audience that trusts you and wants to hear from you, they are more likely to purchase your products.

Content marketing helps to increase revenue with existing customers
An additional reason that businesses should use content marketing is to create more loyal customers. Content marketing has the potential to increase sales through cross-selling or up-selling. In some cases, the brand can monazite content itself.

Types of Content Marketing

COG Digital are sharp as a tack when it comes to digital content marketing. Our clients use our services for the following –

  • Facebook Marketing
    The opportunity to engage with over half the Australian population via Facebook makes it the most powerful social media tool for business and brands. Our online strategies for the Facebook channel use our unique approach to engagement marketing designed to boost target audience engagement.
  • Facebook Advertising
    The opportunities for customer engagement via Facebook channel are huge. A powerful method in building a loyalty following is via targeted strategic Facebook advertising campaigning. Our approach is simple, strategy > Execution > Analysis > Reporting.
  • Twitter Marketing
    How about having a conversation with a couple of million new customers?
    Business and brand have the opportunity to spread messaging and communication via Tweeting conversations with millions of new customers. The strength of this platform can boost brand awareness and acquire new customers. Our Twitter methodology is again relatively simple, develop strategy > Execute > Analyse > Report.
  • LinkedIn Marketing
    COG Digital understand that LinkedIn has a distinct difference. The ability to maintain a Business to Business networking position with industry figures, influencial individuals and desired companies is the greatest advantage. Our service to our clients for Linked In advertising is to develop a LinkedIn strategy which is unique to our clients business and uses other social and digital strategies to drive the business position and key business objectives.
  • Google Plus Marketing
    We understand that our clients and their businesses can’t be everything to everyone, nor should they have to be. With Google+ it’s main benefit is that it’s deeply connected to the Google Search and Display networks which when used in combination with SEO and traffic services a beneficial synergy is achieved. So when resources, budgets and time is lean, Google+ is a great option.
  • Instagram Marketing
    Instagram is easily used, easily seen and very disposable. For brands needing product showcasing and fan base engagement Instagram can deliver a great supplement to any existing online marketing campaign. As primarily a visual platform, Instagram is best aligned to brands in the food, fashion, art, action sports, travel, and creative and design industries. Our Instagram processes are currently in a state of flux as it’s back end systems are on the move. The fundamentals are static, the process in a state of flux.
  • Pinterest Marketing
    COG Digital use Pinterest to make sure that our clients brands are seen by an audience that matters. The Pinterest social channel is also visually focused and has morphed into a platform brands wanting to share their latest products and services in the visual format.

COG Digital’s Approach To Content Marketing

A neat Digital Strategy elevates digital content to tell the best story. COG Digital know how to cut through to our clients audience so they engages. We make our clients content king.

COG Digital are professionals in the execution of content marketing communications. Our clients use the content we create across websites, social channels, advertising, direct mail, gaming, touchscreens and wayfinding applications.

COG Design is our partnering digital design studio that creates all types of content for a wide range of clientele. Our designers are lead strategically by our Project Manager and instructed to use their personal flair mixed with traditional design fundamentals and innovative on-trend style to make all our clients digital campaigns and related content to perform in specific digital environments.

From our digital content service suite you’ll find the main categories in which we deliver our work. If there is a brief that doesn’t seem to be included below, it’s likely we’ve created it once before so don’t hesitate to request off beat and niche digital content projects. The COG Digital Sydney design studio is always looking for a challenge.

The COG Digital approach is to work closely with our clients, their teams if required, to ensure the relationship during content development and during campaigning is with clear communication.

Click through to discover how COG Digital can help your brand and business achieve project success via dynamic and engaging content marketing strategy.